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C2 Rhetoric and Persuasion

The Final Debate

C2 · Reading · Rhetoric and Persuasion

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Notes from the first two speeches

Proposition: Persuasion aims to change what someone believes or does by means other than neutral information. Every technique — framing, emotion, rhythm, authority — works partly by bypassing deliberate reasoning. If a technique works best when the audience does not notice it, it is manipulation.
Opposition: Persuasion and manipulation differ in their relationship to the listener’s reasoning. Manipulation exploits weaknesses the listener would reject if they saw them; persuasion offers reasons the listener can examine and accept. A teacher who makes a lesson memorable through a vivid story is not manipulating her students.
Key clash: Does using emotion or rhetoric necessarily bypass reason?

Sample questions (6 questions)

  1. What is the Proposition’s test for manipulation?
    • A technique that works best when unnoticed is manipulation.
    • Any use of facts is manipulation.
    • Only lying is manipulation.
  2. Which is the best “steelman” of the Proposition before rebutting it?
    • The Proposition rightly observes that rhetoric can work below conscious awareness — rhythm and framing can move us before we have thought.
    • The Proposition thinks all speeches are evil.
    • The Proposition has no argument.
  3. Listen to the Opposition’s rebuttal. What counterexample do they use?
    • a public-health warning that uses emotion to convey a true, important risk
    • a dishonest advertisement
    • a political attack

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